Kansas City Marketing Legends
The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.
What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.
Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.
Welcome to the Kansas City Marketing Legends Podcast!
Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City
Kansas City Marketing Legends
Bill Fromm // Barkley
Bill Fromm was a born entrepreneur. He ran a dry-cleaning delivery service in college and his dream was to come back to Kansas City and start an advertising agency.
He made that dream come true and opened the doors of his agency on June 1, 1964. Today that agency is Barkley, and it is one of the leading independent agencies in the country. Along the way, he had a few other ideas for companies that he brought to life.
We will hear from Bill how he started the agency and helped launch what became a real estate giant, helped sell some expensive German beer and the story of winning the Sonic Drive-In account – a huge turning point in Barkley’s history.
#kcmarketinglegends
