Kansas City Marketing Legends
The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.
What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.
Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.
Welcome to the Kansas City Marketing Legends Podcast!
Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City
Kansas City Marketing Legends
Latest Episodes
Jack Schmid // Direct Marketing Pioneer | Founder, J. Schmid & Associates
In this episode of Kansas City Marketing Legends, we sit down with Jack Schmid, a true pioneer who helped put Kansas City on the direct marketing map. From his early days at Fingerhut to launching the Halls catalog at Hallmark and eventually bu...
Brian Brooker // Creative Leader | GSD&M, Barkley, Bernstein-Rein, Garmin
Brian Brooker didn't just write ads. He wrote campaigns that ran for years and years, helped Southwest Airlines find its voice under the legendary Herb Kelleher, and built a 100-person creative org as CCO of Garmin. From his early days at Berns...
Season Two Wrapped. Time for Season Three!
Season Three of KC Marketing Legends kicks off the way every good conversation should, by looking back before looking forward. Sam and Mike reunite to dig into the common threads that ran through Season Two: the mentors who shaped careers, the ...
