Kansas City Marketing Legends
The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.
What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.
Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.
Welcome to the Kansas City Marketing Legends Podcast!
Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City
Kansas City Marketing Legends
Matt Anthony // VML
If you’ve listened to this podcast before, chances are you’ve already heard his name. Matt Anthony isn’t just a Kansas City advertising legend — he’s one of the foundational forces behind it. Trace almost any thread through the local marketing community, and sooner or later, it leads straight to him.
Over the years, Matt built a career full of milestones — culminating in his leadership of VML, which has grown into not just Kansas City’s largest agency, but the largest agency in the world. But his journey didn’t stop there.
When his time in advertising began to wind down, Matt turned a personal promise to his late brother into a powerful nonprofit that’s making a real impact. Today, he joins us to reflect on the path, the purpose, and the stories he and Sam share from their time in the trenches together.
This episode is packed with heart, insight, and a rare glimpse into a legacy that helped shape an entire industry.
#kcmarketinglegends
