Kansas City Marketing Legends
The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.
What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.
Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.
Welcome to the Kansas City Marketing Legends Podcast!
Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City
Kansas City Marketing Legends
Brian Brooker // Creative Leader | GSD&M, Barkley, Bernstein-Rein, Garmin
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Brian Brooker didn't just write ads. He wrote campaigns that ran for years and years, helped Southwest Airlines find its voice under the legendary Herb Kelleher, and built a 100-person creative org as CCO of Garmin. From his early days at Bernstein-Rein and Barkley & Evergreen in KC to his move to GSD&M in Austin, Brian brought a deceptively simple philosophy to every room he walked into. He brought back his learnings in Austin to Barkley and helped create the memorable Two Guys campaign for Sonic. In this episode, he sits down with Sam and Mike to talk about the work, the craft, and the principles that guided it all: keep it simple, take the side door, and never forget that everything matters.
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