Kansas City Marketing Legends
The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.
What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.
Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.
Welcome to the Kansas City Marketing Legends Podcast!
Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City
Kansas City Marketing Legends
Skip Quimby // Co-Founder, Wysong, Quimby & Jones
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
If you've lived in Kansas City long enough, you've heard Skip Quimby, you just might not have known it was him. As a co-founder of Wysong, Quimby & Jones, Skip helped make radio advertising an art form in this market, lending his voice and his wit to spots that people still remember decades later. But behind the craft was a serious business philosophy — be interesting, tell the truth, and sell more instead of cutting overhead. In this episode, Skip sits down with Sam and Mike to talk about the golden age of broadcast creative, what ego does to good ideas, and the principles that held up across every era of this business.
#kcmarketinglegends
