Kansas City Marketing Legends
The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.
What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.
Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.
Welcome to the Kansas City Marketing Legends Podcast!
Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City
Kansas City Marketing Legends
Greg Haflich // Field Marketing Legend | Barkley, Applebee's, Sonic, Callahan Creek
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
SPECIAL TRIBUTE EPISODE // Greg Haflich had a gift for walking into a room, whether it be a franchisee meeting, a strategy session, or a dive bar stage, and making everyone feel like they were exactly where they were supposed to be. A Kansas-born, KU-bred field marketer who built his career across Bernstein-Rein, Val-Rad, Barkley, Applebee's, Sonic, and Callahan Creek, Greg had a rare ability to connect the boardroom to the boots on the ground, and he did it with a warmth and dry wit that people never forgot. When he wasn't solving field marketing problems nobody else wanted to touch, he was laying down guitar riffs with his band, The Bad Dadz. We lost Greg in 2025 and in this special tribute episode, four of Greg's closest colleagues join Sam and Mike to remember a legend who understood that great marketing, like great music, only works when it's honest, grounded, and played from the heart.
#kcmarketinglegends
