Kansas City Marketing Legends
The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.
What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.
Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.
Welcome to the Kansas City Marketing Legends Podcast!
Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City
Kansas City Marketing Legends
Cindy Maude // Founder/CEO, Callahan Creek
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Cindy Maude bought an agency with a million-dollar bank loan, moved it from Topeka to Lawrence, built it into a nationally respected shop, and then watched her biggest client, representing 44% of the revenue, walk out the door. That didn’t deter her. She went to work and rebuilt the agency. Over a 27-year run with Hill's Pet Nutrition and national work with Toyota, Sprint, and Build-A-Bear, Cindy turned Callahan Creek into proof that a focused, research-driven independent could go toe-to-toe with the holding company giants. In this episode, she sits down with Sam and Mike to talk about the decisions that mattered, the culture she built by design, and what it really takes to lead with both instinct and resolve.
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