Kansas City Marketing Legends
The marketing business is like an iceberg. What the public experiences in a :30 second spot on television or online is the tip of the iceberg. So too is the piece of positive publicity about a company or product that someone reads or the piece of persuasive content that lands in their computer or phone. All just the tip of the iceberg.
What’s below the proverbial tip is what this podcast is all about. It’s about the people behind the ideas and the effort that it takes to conceive and produce them. And it’s about all the blood, sweat, and tears these folks gave and the fun and laughter they had while doing it. Most important, the stories we will tell all happened right here in Kansas City.
Our idea is simple. Let’s reach out to all the people who made the Kansas City marketing community what it is today. What we are today is a city of creative powerhouses of all sizes doing work not just across the metro or region, but across the nation and the world.
Welcome to the Kansas City Marketing Legends Podcast!
Brought To You By — evolution Audio Post Production // Springboard Creative // KC Ad Club // PRSA of Kansas City
Kansas City Marketing Legends
Brad Moore // VP Marketing (retired) | Hallmark Center
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Brad Moore didn't plan to end up at Hallmark. It was a last-minute interview, a mystery recruiter, and a few fortunate twists of fate that put him there. But once he arrived, he helped steward one of the most quietly powerful brand platforms in the history of American marketing: the Hallmark Hall of Fame. For four decades, Brad was the standard bearer for a simple but radical idea. Emotion is a legitimate business strategy. From casting Deaf actors in Love Is Never Silent over network objections to navigating legendary agency relationships with Ogilvy, Y&R, and Leo Burnett, Brad never let the business side erode the brand's soul. In this episode, he sits down with Sam and Mike to talk about what it means to protect a brand's place in people's lives, not just their wallets.
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